What does “Always-On” network mean?

Google Network

• Advertisers will be found on the Google Sponsored links section under their business name.
• Verify by typing business name in the Google search box.
• Even if AT&T has delivered more than the contracted clicks, advertiser will remain under their business name on Google network.
• Google network will change over time.

Yahoo! Network

• Advertisers will be included in the Yahoo! search results index.
• Verify inclusions by typing the URL in the Yahoo! search box.
• Even if AT&T has delivered more than the contracted clicks, advertiser will remain in the Yahoo! search results index for various search terms.
• Yahoo! runs relevancy algorithms and ranks the advertiser’s website based upon consumer’s search terms.
• Yahoo! network will change over time.

“Always-On” sounds great. What’s in it for me?

Do you have previous customers that could be looking you up on the internet? What about word of mouth, personal references, and impacts of your other advertising?

Of course you do. You told us this in focus groups and it makes sense. We worked out the best possible contract with the search engines to help you get found! We want to make sure if someone heard your radio ad, they can find you later on when they are shopping on the internet.

And to be clear…if you have already delivered me my guaranteed annual clicks, you won’t take me down off the “Always-On” networks?

You heard right. We are one of the few that will step out and make this kind of guarantee. On our highest-end packages, you will always have some kind of exposure across the biggest search engines every day of the contract! We want to deliver YOU peace of mind!